美国食品业巨头亨氏正在召唤既有创造力又喜欢享用亨氏番茄酱的爱写诗才子才女们。亨氏通过自己的Facebook主页鼓励有才华的人参加它的新“颂诗”竞赛，从7月12日开始到8月1日结束。参赛者每天都有机会赢取价值30美元的礼品卡，并有机会赢得500美元的礼品卡和一年免费享受亨氏番茄酱的大奖。

　　参赛需完成一项从列表中选词(最少7个，最多15个)填短诗的任务。完成的诗歌中需包含已标于卡上的三个关键词(亨氏番茄酱和Chili’s)。诗歌可以押韵，也可以是无韵诗——唯一重要的是完成的诗歌应具备真正的诗感。

　　Heinz Encourages Ketchup Fans to Write an “Ode to Awesome”

　　PopSop.com

　　July 28, 2010

　　Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.

　　The contestants are challenged with a task to compose a short poem by dragging and dropping the words (minimum 7 and maximum 15) from the list. The finished work should contain three main words (Heinz Ketchup and Chili’s), which are already glued to the virtual card. The submissions can have rhyming lines or come as a blank verse—the only thing important here is that finally they should introduce a real inspirational ode.